Yvon Chouinard, Patagonia’s founder

Yvon Chouinard, Patagonia’s founder

Yvon Chouinard is the founder of Patagonia, company that has made sustainability its core philosophy. Even advising its customers to fix their own clothes rather than buying new ones.

Yvon Chouinard: “Let My People Go Surfing”

Yvon Chouinard: “Let My People Go Surfing”

He was defined as one of the US’ best entrepreneurs. He embodies the idea of the American self-made man, but with a distinctive trait: his clothing brand was the first to make environmental sustainability its core ideal.