Rudi Bressa

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Yvon Chouinard: “Let My People Go Surfing”

Yvon Chouinard: “Let My People Go Surfing”

“I’ve been a businessman for almost 50 years. It’s as difficult for me to say those words as it is for someone to admit being an alcoholic or a lawyer”. This is the very beginning of Yvon Chouinard’s biography, founder of the outdoor apparel brand Patagonia. The occasion to meet him was the launch of