The Freitag brothers. From truck tarps to biodegradable fabrics, thinking in cycles since 1993
It’s 1993 and Markus Freitag, an art school student in the Swiss city of Zurich, needs a waterproof bag to carry his paper worksheets – this is before the era of laptops. He lives near a freeway and many trucks, covered in robust tarpaulin, drive by. This material becomes the answer to his needs and he and