Berlin launches its first supermarket with no packaging. Disposable packaging and wrappers difficult to be disposed of are things of the past. You’ll only find products in bulk. In Berlin there is a new way of shopping at the supermarket.
Original Unverpackt is a supermarket entirely offering products with no packaging: plastic bags or single-use containers are no longer needed. The aim is to redesign the shopping experience. No multibrand products are offered: only tested foods selected by the shop, regionally sourced, better still if organic. There is a wide range of products for all budgets, some of them on offer.
You can choose containers and shopping bags at the store or bring your own from home, and thanks to dispensers you buy the amount of product you need.
This project, among others, has been realized thanks to crowdfunding, in which anyone can participate with the desired amount of money. Behind Original Unverpackt are Sara Wolf and Milena Glimbovski: “we have been working to create this supermarket for over a year now”, they write in their crowdfunding page. “In 2012 we started with a business plan that won several prizes, and suddenly we realized it could be much more than just a plan.”
The two girls, Sara (with experiences at Fairtrade and the UN) and Milena (expert in design and communication), succeeded in reaching the amount needed to start the project. They actually exceeded it, and they are now ready to fulfill their dream.
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