Roberto Sposini

Automotive Division Director

Cars, cars and more cars (some of them not so "green", I must confess). As a child my dad would sit me on his knees letting me hold the driving wheel of his Alfa. My grandfather trailed me around in his motorbike (when I was three...), whilst I hugged the Guzzi's tank and was inebriated by the air and petrol fumes. The dream has been repeating itself for years: bringing together journalism and cars, my two great passions. Since 1991 I've been writing about engines on the pages of major magazines (such as the English magazine Evo and the motorcycling one Cafe Racer. Up to the historic magazine GenteMotori, which I had the fortune and honor of directing). It's obvious, I grew up on bread&motors. The relationship we have today with cars and mobility is changing radically. My current challenge is to tell stories of the 2.0 car on LifeGate's virtual pages. This car, little by little, is moving along the trail of innovation and sustainability, trying to conjugate (with much effort...) environmental respect and its primary role: to move people, helping them live and discover the world. I hope it succeeds, whilst saving some of its passion. But we will only discover this together, travelling...


Favourite quote:

“But the true voyagers are only those who leave
Just to be leaving; hearts light, like balloons,
They never turn aside from their fatality
And without knowing why they always say: 'Let's go!'

Those whose desires have the form of the clouds"

(Charles Baudelaire)

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10 things you need to know about the new Toyota Prius

10 things you need to know about the new Toyota Prius

Who loved it will love it even more. Who found its style “weird” will find it even “weirder”. Finally, who thought of the Prius as a car that privileges the environment over driving pleasure, well, for these potential buyers there’s a margin for thinking things over.