Reducetarianism: the diet that cuts down on meat

Eating less, but better quality meat. Alongside vegetarianism and veganism, reducetarianism is the new diet for those who are not ready to give up foods of animal origin.

It’s not a brand-new trend. Many people have been doing it for several years, without belonging to any specific category or group. They modified their eating habits, without going vegetarian or vegan, but by cutting back on products of animal origin without giving them up entirely. They are conscious consumers who carefully choose quality products.


This is the idea of a researcher of the Columbia University, Brian Kateman, who coined the newest eating-habit label: reducetarianism. It’s not just a diet, but also a movement, a think tank that is growing on the web, thanks to social networks.



During a talk at TedxCuny, international event that selects innovative projects, the young researcher proposes his concept: lowering meat intake for one month, joining the community and posting pictures of meatless meals. #lessmeat  is the first campaign that gathers those who eat consciously but are between meat-eaters and vegetarians. Similar initiatives, such as the Meat Free Monday or the Vegan Wednesday, are trying to find a meeting point between the two worlds.


“We need a word that describes a community of individuals who are committed to reducing their consumption of meat,” Kateman said to Dailymail, “so they can encourage others to reduce their consumption of cows, chickens, pigs, lambs, and seafood.”




The concept is particularly appealing because not everyone is able or willing to completely eliminate products of animal origin from their diet, but they are willing to reduce meat intake, inform themselves about food origin and livestock quality.


Ultimately, it is an easy change in your way of thinking. The consequences will be the discovery of new flavours, alternatives, colours, and the awareness of doing something good for your health as well as that of animals and the planet.

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