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Climate Change Conference

Pharrell Williams and Al Gore present Live Earth 2015

Pharrell Williams and Al Gore introduce Live Earth 2015 at the World Economic Forum in Davos. It will be held on 18 June in every continent.

In 2007, Al Gore,Vice President of the United States at the time, organised the Live Earth concert on 7 July. In the same year, Al Gore was awarded the Nobel Peace Prize together with the Intergovernmental Panel on Climate Change (IPCC) for their efforts in spreading awareness on climate change.

 

On 21 January 2015, at the World Economic Forum in Davos, Switzerland, Al Gore introduced Live Earth 2015, a second edition of concerts also aimed at raising awareness on climate change. The concerts will take place in every continent, including Antarctica, on 18 June.

 

 

 

Pharrell Williams, who was chosen as Live Earth artistic director, accompanied Al Gore on the Davos stage. Pharrell has long been committed to raising awareness on climate change. In 2007, for instance, he worked with Madonna on Hey You, a single whose proceeds were donated to the Alliance for Climate Protection, while last year he cooperated with the project Raw for the Oceans, an innovative denim fabric made of cotton and PET recovered from the coast of the Pacific Ocean.

 

Pharrell Williams and Al Gore introduced an event which will be watched by 2 billion people all over the world and will be broadcast by 193 TV networks, while the video clip associated with the announcement mentioned 100 artists performing at 7 Live Earth exhibitions. Every event will last from 4 to 6 hours. The European part of the show will held in Paris, where the United Nations Climate Change Conference (COP 21) is scheduled for December.

 

The American singer did not disclose any details about the artists who will be performing at the event, but he said: “Instead of just having people perform, we literally are going to have humanity harmonise all at once”. Producer Kevin Wall stated that, “The power of music is unique, because it’s borderless, without language, Pharrell will use that power. When you combine music with a message, you can effect change”.

 

During the first Live Earth over 150 performances took place in 11 places all over the world. Amongst the artists who took part to the live event there were figures such as Genesis, Madonna, the Red Hot Chili Peppers, Metallica, the Beastie Boys, Duran Duran, Alicia Keys, Angélique Kidjo, Baaba Maal and MIA. Concerts were used as a launching pad for a 7-point programme inviting participants to ask governments to demonstrate strong commitment to fighting climate change, caused by human activities.

Cover pictures: © Fabrice Coffrini/AFP/Getty Images
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