The sportswear brand paid 10 million dollars for this new bike share programme. With Nike’s sponsorship Portland’s affordable system of bikes will grow from 600 to 1,000.
Biciflotta wants to bring bike sharing everywhere
The electric and shared bike, equipped with antitheft system, conceived for companies, communities and tourist resorts.
Bikes offer several mobility opportunities. Employees in a company can commute to work and back home by bike. Two or more families living in an apartment can install a common electric bike sharing. You can also use bike to go to university and move between departments.
So far, bike sharing has been relegated to public administrations, which implies large investments and high maintenance costs. Today, Bike sharing could become a little more accessible.
Biciflotta is a private ebike sharing service created and provided by Lock & Charge, a startup from Trento, Italy, which belongs to Industrio hub from Rovereto, in the province of Trento. The service provided includes ebikes, charging cable which can also be used as antitheft, charging station and web platform to manage the bike sharing system and know, in real time, the position of the bike, the number of bikes available and if there are charging stations around you.
“We can apply our smart charging and antitheft system to every ebike on sale” explained Massimo Pegoretti, Biciflotta market manager. “Thanks to a mobile phone app, which signals about any attempt of tampering, users can monitor their bikes in real time. Bikes thus come with a charging cable, which can also be used to communicate via GPS and even serves as lock when cyclists park them.
Conceived by Andrej Sobotkiewicz, the founder and CEO of Lock & Charge, Biciflotta aims to a more accessible mobility, providing a service that is still not in use today: creating small ebikes fleet shared within little communities, quarters and campuses, in order to change urban mobility gradually, from the bottom to the top. “We want to play an active role in the change towards an idea of extended mobility and we hope bikes will replace cars again in European cities. We must make them more accessible. This is what Lock & Charge technology aims to do,” said Andrej Sobotkiewicz.
So public administration or citizens are not the ones who can intervene to change the way we move. Today, we can combine and “share” the same objective, which is, in this case, sustainable mobility.
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