20 March is the International Day of Happiness

La ricerca della felicità è un obiettivo fondamentale dell’uomo. Per questo l’Onu ha deciso di celebrare in tutto il mondo la Giornata mondiale della felicità.

A country’s well-being shouldn’t be measured on people’s wealth, but on their happiness. This is precisely why the Gross National Happiness should be worth more than the Gross Domestic Product.

international day of happiness
20 March is the International Day of Happiness

For this reason, on 28 June 2012 the General Assembly of the United Nations established the International Day of Happiness to be celebrated on 20 March every year. The UN recognises and certifies happiness and well-being as universal goals and ambitions of each person’s life.

“I wish everyone around the world a very happy International Day of Happiness! The pursuit of happiness is serious business. Happiness for the entire human family is one of the main goals of the United Nations,” said UN Secretary-General Ban Ki-moon.

The country that pioneered in pursuing happiness is Bhutan, a tiny mountainous state in Asia. Bhutan recognised the supremacy of happiness on wealth in the 1970s and adopted the Gross National Happiness index favouring it over the Gross Domestic Product. This triggered a debate about alternative GDPs all over the world that is still ongoing.


The United Nations encourages the member states, international and local organisations, NGOs, and all individuals to celebrate the International Day of Happiness through educational activities and awareness campaigns.

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