![Yvon Chouinard: “Let My People Go Surfing”](https://cdn.lifegate.it/PNmokgEzMJJiMjt555dhjaRz2s8=/200x133/smart/https://www.lifegate.com/app/uploads/chouinard1.jpg)
Yvon Chouinard: “Let My People Go Surfing”
“I’ve been a businessman for almost 50 years. It’s as difficult for me to say those words as it is for someone to admit being an alcoholic or a lawyer”. This is the very beginning of Yvon Chouinard’s biography, founder of the outdoor apparel brand Patagonia. The occasion to meet him was the launch of