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Africa, a new hashtag reveals the continent that doesn’t make the headlines
#TheAfricaTheMediaNeverShowsYou is the hashtag created by a young African to fight negative stereotypes of the continent and celebrate its beauty and talents.
We’re used to seeing Africa portrayed in the news as a hotbed of conflict, disease and poverty. Africans are rebelling against the image of the troubled continent through #TheAfricaTheMediaNeverShowsYou. Under this hashtag you can find over 42,000 tweets and retweets covering topics ranging from architecture to fashion, landscapes to social initiatives, history to modern innovations. All proving that Africa is a hotbed of creativity, resourcefulness and beauty instead.
— Green Adventures (@GreenTravelMag) July 16, 2015
The campaign to fight media stereotypes of Africa was started by Twitter user @WestAfricanne on the 26th of June 2015, with the following tweet:
— Ray (@WestAfricanne) June 26, 2015
@WestAfricanne, identified as a 17 year-old from Ghana, told Mashable in an interview:
“I started this Campaign because I felt that it’s time the world knew the truth about Africans, to hear our stories and to see the Africa we know and see rather than what some/most media outlets show to them. Being in Ghana, and being an African as well, I know there is so much more than the poverty, ethnic wars, and the disease. The world deserves to know there is something behind that.”
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