Fifth Italian Observatory on Sustainable Lifestyles, 2019

Fifth National Observatory on Sustainable Lifestyles 2019

Daniele Manca, Deputy Director of the Corriere della Sera, also participated in the presentation of the fifth Italian Observatory on Sustainable Lifestyles. 'Sustainability to me means well-being. And people know this well' © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'Now that sustainability is becoming a brand for companies, those that integrate ESG factors, it will also become a way to measure the quality of citizenship'. Journalist Ferruccio de Bortoli is convinced of this © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

Milan's mayor Beppe Sala said: 'For Milan to become the capital of sustainability, the next step is clear and, I believe, involving citizens in this challenge, making sure that they take ownership of it, isn't a political decision. Because they've demonstrated to be responsive to inputs and the will to adopt more sustainable lifestyles' © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

On the 27th of March, the results of the fifth Italian Observatory on Sustainable Lifestyles were presented in Milan. Following analysis of the data, most of the presentation was dedicated to the experience of people who, in different fields, have taken on the sustainability challenge © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'Themes related to sustainability are receiving more attention, and this has resulted in increasingly knowledgeable citizens,' according to Enea Roveda, LifeGate CEO © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

A prototype of a Seabin, the rubbish bin of the sea that collects plastics and microplastics © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

Pietro Leemann founded the first vegetarian restaurant to be awarded a Michelin star in Europe, in 1996. 'We think that food that is more unhealthy is cheaper, but that isn't true. There are also costs for health and the environment but someone, sooner or later, will have to pay' © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

Simona Roveda, LifeGate Editorial and Communication Director, Renato Mannheimer of Eumetra MR and Daniele Manca © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

Gherardo Magri, CEO of Vaillant Group Italia, said: 'We're accelerating the environmental transition. Italians might leave late but they arrive first, as the Observatory's findings show' © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

On the 27th of March, the results of the fifth Italian Observatory on Sustainable Lifestyles were presented in Milan. Following analysis of the data, most of the presentation was dedicated to the experience of people who, in different fields, have taken on the sustainability challenge © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'The circular economy helps us imagine a different world, to reflect on the life cycle of products starting from the production phase'. Alessandro Gerardi, Single Administrator of Eco Store © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'Occasions such as this one should shake up public opinion. The world's citizens have a strong responsibility,' according to Livia Pomodoro, President of the Milan Centre for Food Law and Policy © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'In the beginning we were focussed on climate change mitigation, now we're concentrating on resilience'. Marisa Parmigiani, Sustainability Manager for Unipol Group © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'In the 1970s ecology was considered an alternative issue, just like renewable energies used to be called alternative energies,' Simona Bordone, responsible for special projects at Domus, reminded the audience. Things have changed since then © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

On the 27th of March, the results of the fifth Italian Observatory on Sustainable Lifestyles were presented in Milan. Following analysis of the data, most of the presentation was dedicated to the experience of people who, in different fields, have taken on the sustainability challenge © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

On the 27th of March, the results of the fifth Italian Observatory on Sustainable Lifestyles were presented in Milan. Following analysis of the data, most of the presentation was dedicated to the experience of people who, in different fields, have taken on the sustainability challenge © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

On the 27th of March, the results of the fifth Italian Observatory on Sustainable Lifestyles were presented in Milan. Following analysis of the data, most of the presentation was dedicated to the experience of people who, in different fields, have taken on the sustainability challenge © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

In order: Antonio Calabrò, Vice-President of Assolombarda, Beppe Sala, Milan mayor and Ferruccio de Bortoli, journalist © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'Cities are the first cause and the first victims of climate change, but they're also the protagonists of the fight against it,' said internationally-renowned architect Stefano Boeri © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'Self-driving cars help us manage complex traffic flows, not travel at 200 km/h without holding the steering wheel. Avoiding queues means helping the environment,' Michele Crisci, President of Volvo Car Italia, explained © Luigi Zanni

Fifth National Observatory on Sustainable Lifestyles 2019

'We're trying to encourage our guests to think about the environment even when they're on holiday,' said Giovanna Manzi, Director General of Best Western Italia © Luigi Zanni