Novrida Masli


I have a Master’s Degree in Sustainability, Environment and Development from the University of Leeds in England, and studied Soil Science at undergraduate level at Bogor Agricultural University in Indonesia.

In Indonesia, until recently, I served as a consultant to the Adaptation Marketplace initiative of Indonesia WWF and previously to the Climate Change Unit of UK’s DFID in Indonesia. In the years prior I was a Climate Change Specialist at Yayasan Bina Usaha Lingkungan, one of Indonesia’s leading NGOs in the field of renewable energy and energy efficiency. Before that I worked for the Indonesian Ministry of the Environment.

Married to an Indonesian diplomat, our family just welcomed our second child. I’m a columnist and editor of the newsletter of the Indonesian ladies association of the Indonesian Embassy in Canberra, Australia.

I love living a good life by exercising, applying healthy habits and being religious. I love gathering with family and friends, reading, watching movies and travelling when possible.

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Turning the herbal medicine jamu into green energy and savings

Turning the herbal medicine jamu into green energy and savings

Industrial uses of energy-rich vegetation, or biomass, as fuel can be key to the future of renewable energy. Biomass in the form of waste in particular is ideal as it is available at no cost. In Indonesia a forward-thinking company, Sido Muncul, is using the waste from the production of the popular herbal medicine jamu