Prada has joined the long list of brands that have banned fur from their collections. The animal rights organisation Peta celebrates a major milestone, the result of numerous acts of sabotage.
Free rein to creativity and innovation to find new alternative materials to animal fur. Following Michael Kors and other well-known brands, the Prada Group has also decided to take on this challenge by phasing out the use of fur across the collections of its brands Prada, Miu Miu, Church's and Car Shoe from 2020 onwards.
"Innovation and social responsibility are part of the founding values of the Prada Group, and the decision to subscribe to the fur-free policy represents an important milestone within this commitment of ours," said Miuccia Prada. "The research and development of alternative materials will allow the company to explore new frontiers of creativity while, at the same time, responding to the demand for more responsible products."
It is with these words that the Prada Group announced its intention to phase out the use of fur from 2020. The decision comes after a long, constructive dialogue involving the famous fashion brand and three major organisations that fight to defend animal rights: Fur Free Alliance, Lav and The Humane Society of the United States.
Alongside Jean Paul Gaultier, Giorgio Armani, Versace, Gucci, Ralph Lauren, Vivienne Westwood, Michael Kors, Donna Karan and many other fashion houses, Prada will from now on feature on the ever-growing list of brands that have given up fur in favour of a more ethical and eco-sustainable approach.
Peta and all its international affiliates, who have been fighting for over ten years to limit the use of a material as prized as it is tainted by animal cruelty and processing methods with a highly damaging environmental impact, are proud of this result. The organisation announces that its next goal is to persuade Prada to follow in Chanel's footsteps by also banning exotic skins cruelly obtained from ostriches, crocodiles, lizards and snakes.
