Fashion, ethics and sustainability are the three pillars behind the Blood Less Fur brand — producing faux fur with complete respect for animals and the environment.
Combining fashion trends with environmental protection and animal welfare is possible. Blood Less Fur proves it — a brand specialising in the production of faux fur garments that share characteristics similar to those of traditional real animal fur.
Based in the city of Como, the company was born from the creativity of designer Simona Gervasini, who draws inspiration for her creations from the archives of her family's renowned fur atelier, where she worked alongside her mother Elsa Oldoini, gaining more than thirty years of experience.
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Unlike other eco-furs available on the market, the models proposed by Blood Less Fur stand out for the quality of the material they are made from, Kanecaron, a fibre invented, patented and manufactured in Japan. Among the characteristics that make it particularly well suited to the world of fur fashion are its texture, which feels similar to real fur to the touch, its malleability and its natural fire resistance.
Thanks to the softness of the fibre, which allows the fabric to be shaped easily into any cut or style, it is possible to create both voluminous and sheared models, recreating the natural effect typical of mink, beaver and swakara furs.
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Presented at the White Milan exhibition during Milan Fashion Week, held from 22 to 28 February, the winter 2017/2018 collection comprises about a dozen models distinguished by unusual colour combinations: ranging from orange to cobalt, from purple to shades of beige, finishing with total black and animal prints in the snow leopard and clouded leopard versions.
The result of modern design combined with the manufacturing artistry of Italian tradition, Blood Less Fur eco-friendly furs are aimed at an audience of enthusiasts who are sensitive to ethical and environmental issues but have no intention of giving up style, elegance and the latest fashion trends.