London Fashion Week, fur-free collections on the catwalk for the first time
Culture & lifestyle — di Chiara Riccio
London Fashion Week gets under way — the first fashion week to ban fur. Only fur-free collections will be shown on the catwalk.
London Fashion Week, fur-free collections on the catwalk for the first time
London Fashion Week gets under way — the first fashion week to ban fur. Only fur-free collections will be shown on the catwalk.
This edition of London Fashion Week is dressed in ethics and green. A few days ago, the British Fashion Council announced that London Fashion Week will be the first among the world's most important fashion events not to host any collections containing real fur.
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London Fashion Week's fur-free turning point
Among the British brands on the schedule, Burberry was the only one yet to announce a ban on fur from its collections. But just days before the event got under way, the news arrived that, with the appointment of new creative director Riccardo Tisci, Burberry too would be dropping fur and recycling unsold garments for use in the creation of new designs, starting from its next show.
Thus, a survey conducted by the body that promotes British fashion and designers found that none of the brands featured in London Fashion Week's official calendar would be presenting fur creations. The British Fashion Council states that this represents a clear "cultural shift based on ideals and choices made by design companies, international brands and conscious consumers, but also on the encouragement of many multi-brand retailers who are gradually moving away from selling fur," turning to other alternative solutions.
A positive result achieved thanks to animal rights protests
From 2016 to the present day, protests staged by animal rights activists have grown increasingly intense. The announcement of a fur ban by London Fashion Week was therefore welcomed with great satisfaction by all the organisations fighting for animal rights, such as the Fur Free Alliance, Peta and Humane Society International UK.
Read also: Peta fashion awards 2017, annunciati i progetti di moda più etici e cruelty free
The initiative falls within the BFC Positive Fashion initiative programme, designed by the British Fashion Council to promote and support companies operating in accordance with certain fundamental guidelines: environmental and social sustainability, equality and diversity, craftsmanship and community. Because the commitment demonstrated by London Fashion Week can serve as a good example for all other events that act as a true driving force for the entire fashion world.