From non-violent silk to vegan leather and eco fur. To help consumers make better clothing choices, this year too the Peta fashion awards 2017 have been presented to the most responsible names in fashion.
More and more consumers are asking for clothes and accessories whose production has a low impact on animals and the environment. That is why Peta, People for the Ethical Treatment of Animals, an organisation that has been fighting for animal rights for over thirty years, has decided to make its own contribution by highlighting the most deserving projects, designers and fashion labels of 2017.
Read also: Stop alle pellicce per Gucci. La moda si muove verso un futuro sostenibile e cruelty-free
One of this year's most important nominations went to Gucci, which, starting from the spring/summer 2018 collection, will drop fur entirely from its garments, marking a very significant milestone in the world of fashion. H&M, meanwhile, distinguished itself as a particularly cruelty-free brand thanks to the Bionic dress from the Conscious Exclusive collection, made entirely from a fabric derived from marine plastic waste.
Among the winners of the Peta fashion awards 2017 we also find the Italian designer Tiziano Guardini, who claimed the prize reserved for designers in recognition of the mastery with which he works sustainable materials such as raffia and non-violent silk; Wineleather, which won the innovation of the year award for its plant-based faux leather derived from the waste of the wine industry; the Yoox Net-a-Porter group, which has long embraced a green philosophy by removing fur and angora — a type of wool produced from the hair of the angora rabbit — from all its e-commerce platforms; and Stella McCartney, who received the nomination for best vegan shoes.
Read also: Vegea lancia la sua prima collezione con biomateriali ricavati dal vino firmata da Tiziano Guardini
Awards also went to some lesser-known names, such as the London brand Jakke, recognised for its colourful synthetic furs with animal prints; the British company Puffa, which makes padded jackets by replacing goose down with sustainable alternatives that perform even better; Zayn Malik, who last summer created a collection in eco-leather in collaboration with Versus Versace; and many others including Crop, Veganized World, Matt & Nat and Faustine Steinmetz.
From shoes to bags and from jackets to dresses, the list of vegan brands approved by Peta for having transformed their business into one that respects animal rights is constantly being updated. Because following trends today means meeting the needs of ethical consumers who, more than ever before, are asking to be able to dress responsibly in a bid to put an end to the mistreatment of animals.