Durability, innovation and responsibility. These are the three pillars on which the vision of Cvr is founded — an Umbrian company established in 1980 and today a point of reference in the sustainable construction sector. From technical mortars for the restoration of reinforced concrete to masonry reinforcement systems, Cvr develops high-performance solutions that combine technical efficiency and respect for the environment.

Present at Ecomondo 2025, the leading international event dedicated to the circular economy scheduled from 4 to 7 November at the Rimini Expo Centre, the company brings a vision of sustainability that unites tradition and innovation, environmental responsibility and human value.

Sustainability as corporate DNA

"Sustainability has always been part of Cvr," explains Giuseppe Calzettoni, vice president of the company. "When this word wasn't yet in common use, we called it respect: for the environment and for people."

A commitment that today translates into concrete choices: "We use energy sourced one hundred per cent from renewable sources, certified materials and paper bags for storage. But true sustainability, for us, is the durability of products: the longer a material lasts over time, the fewer emissions it generates, because it avoids demolitions and reconstructions."

The company's sustainable approach is not limited to the environment, but embraces ESG principles in every respect. "We invest in the territory, in training and in culture," recounts Calzettoni. "We stand alongside social enterprises and support artistic and sporting initiatives, because we believe that growth also comes through community."

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On the governance front, Cvr has successfully completed its generational transition, ensuring long-term continuity and solidity. "I am part of the second generation," he explains, "and the goal that unites us is to leave our children a better future. To do that, we need to work together."

This is also where the second keyword chosen by Calzettoni comes from: together. "Sustainability cannot be built alone. We need to create synergies with companies, institutions and people who share our same values. Only in this way can we grow and generate lasting value."

Cvr is among the guest organisations in the Vip Lounge at Ecomondo 2025, an exclusive space for meeting and dialogue dedicated to companies that make sustainability and circularity their primary objective.