Innovation, lightness and team spirit. These are the values that guide EcoEridania, a leading company in integrated waste management and environmental services for businesses and public administrations. Founded in Genova in 1988 and now operating nationwide, the company employs over two thousand people and works within a framework of circular economy, promoting material recovery and environmental protection.

Present at Ecomondo 2025, the international reference point for the circular economy scheduled from 4 to 7 November at the Rimini Exhibition Centre, EcoEridania brings a vision of sustainability rooted in people and relationships, placing collaboration at the centre as an engine of innovation.

Swimming upstream by choice

"Swimming upstream" is the key phrase chosen by Andrea Giustini, president of EcoEridania, to describe the company's identity. "I've been navigating this world for nearly forty years," he says, "and I've discovered that it's possible to do business differently: with enjoyment, with a spirit of disruption and with a desire to look at work from a human perspective."

An approach that translates into a business model founded on participation and a sense of belonging. "Anyone can manage waste," Giustini adds, "but building a group like ours that shares values, goals and passion is the most important challenge. That's what makes the difference."

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For Giustini, the strength of a company lies in its ability to build lasting relationships. EcoEridania, among the first players in the sector to have investment fund participation, has been able to attract institutional partners while preserving its own values-driven identity and its bond with people.

Sustainability, for him, is a matter of balance between innovation and humanity, where collaboration and mutual trust are the essential ingredients for building a future in which the company and its people grow together. "Our group is one big family," he states, "I believe time is the most important thing we have, and sharing it — even through work — with the people you love is an extraordinary privilege."