Innovation, research and sustainability. These are the keywords behind the work of Agritech, the National Centre for Technologies in Agriculture, which aims to make the agricultural sector more efficient and respectful of natural resources.

Present at Ecomondo 2025, the international reference point for the circular economy scheduled from 4 to 7 November at the Rimini Expo Centre, Agritech brings a clear message: digitalisation and scientific research can become the most effective tools for reducing waste and improving the quality of agricultural products.

https://youtu.be/jPBWVfR2UOk

Data, sensors and artificial intelligence for more aware farming

"Innovation is the word that best represents our work," says Francesca Serrone, Innovation Broker at Agritech. "Thanks to the research and enabling technologies we have in the field – from sensors to drones, from satellite data to artificial intelligence – we can monitor every phase of agricultural production in real time."

An approach that makes it possible to apply the principles of precision agriculture, optimising resources and reducing agrochemical inputs. "This means intervening only where necessary," Serrone explains, "reducing the use of water and fertilisers, limiting waste and increasing the environmental and economic sustainability of crops."

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Behind every product that reaches our tables, Serrone emphasises, "there is meticulous work involving research, monitoring and traceability, which thanks to digitalisation enables complete control of the supply chain, from field to fork."

The keyword of her interview, innovation, connects to the phrase she chose to close her account: "Your life without us would mean less precise agriculture and more waste." Because without research and technology, agriculture would lose its ability to adapt, regenerate and produce in balance with natural resources.

Agritech is among the organisations hosted in the Vip Lounge at Ecomondo 2025, an exclusive space for networking and exchange dedicated to companies that make sustainability and circularity their primary goal.