The Vinitaly we love: wine tourism, organic wine, No-Lo and the off-site events

The Vinitaly we love: wine tourism, organic wine, No-Lo and the off-site events

Mobility · ·

Vinitaly returns to Veronafiere from 12 to 15 April: wine tourism takes an increasingly central role, interest in organic wine is confirmed, and the No-Lo beverage market continues to grow. In the heart of Verona, the off-site events programme.

Edition number 58 for Vinitaly, the International Wine and Spirits Exhibition, scheduled at Veronafiere from 12 to 15 April, with nearly 4,000 companies from Italian winemaking on show, refreshed formats and content, and a programme of over one hundred official events including tastings and focused sessions. The event, which reinforces its role as a driver of the internationalisation of Italian wine with over 1,000 selected top buyers and professional operators from more than 130 countries, is reserved for industry professionals, while enthusiasts can attend by purchasing tickets on Sunday and Wednesday.

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There will be 4,000 exhibiting wineries at Vinitaly 2026 © Getty Images

Vinitaly Tourism, wine tourism takes centre stage

Wine tourism takes an increasingly central role at Vinitaly 2026, with Vinitaly Tourism returning — after its debut last year — with a dynamic, refreshed format and a new position in a central area of the fair, in the gallery between pavilions 2 and 3, with a programme of events and proposals covering all days of the exhibition. Wine tourism is emerging as a key player in the development of the wine industry: it is no longer seen merely as an ancillary activity for Italian wineries, but as a genuine competitive asset with a business-oriented vision. According to previews from the Report Wine Suite 2026, which will be presented in preview during Vinitaly Tourism, wine tourism is confirmed as a growth engine both in terms of visitor flows and economic value. Alongside the gallery, an exhibition area is planned for companies active in wine tourism and winery services, as well as a 'Tourism Room' for seminars, tastings and talks.

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Wine tourism is a strategic development asset for the wine industry © Getty Images

Vinitaly Bio, when biodiversity shapes wine quality

With Vinitaly Bio, organic wine confirms its place among the stars of the exhibition, combining quality, sustainability and authenticity. Alongside the stands, the Enoteca Bio returns, offering tastings of a selection of international organic wines. There will be plenty of opportunities to meet producers, hear their stories and discover the green side of wine. For instance, on Monday 13 April at 4 pm, at the Castello di Grumello stand (HALL 7, E10), the starting point is a simple question: what happens when trees, woodland and birds return to the vineyard? Agroforestry and birdlife will be discussed with arborist and Castello di Grumello director Stefano Lorenzi and forestry expert Luca Mamprin. Half an hour of storytelling and images to understand how biodiversity and landscape can influence wine quality. This will be followed by a tasting of the estate's wines alongside those of producers who have chosen to follow the same path.

No-Lo, a growing market

Among the main new features of the 2026 edition, the project dedicated to No-Lo — no- and low-alcohol beverages — is expanding, with NoLo – Vinitaly Experience: the start-up, in collaboration with Unione Italiana Vini, makes its debut with a new exhibition space and a structured calendar of tastings, masterclasses and market focus sessions on a rapidly growing segment.

Food, wine and territories

From menus created by Michelin-starred chefs to gourmet street food and traditional regional dishes reinterpreted by a new generation of cooks with a keen eye on sustainability: Vinitaly also makes room for dining with targeted, expanded concepts celebrating Italian Cuisine as a UNESCO Intangible Cultural Heritage, which occupies a central place in the story of Italian wine and its bond with the territories and the identity of the country.

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From 10 to 12 April the centre of Verona will be brought to life by the off-site events of Vinitaly and the City © Vinitaly

Vinitaly and the City, the off-site programme in Verona

From 10 to 12 April, the alleys and squares of Verona will be animated by Vinitaly and The City, Veronafiere's off-site programme dedicated to wine lovers: seventy events offering countless opportunities to discover Italy in a glass, spread across the historic centre of Verona, with tastings, masterclasses and guided tours, as well as literary appointments and performances.