Winedering, the idea of a startup from Le Marche, connects wine growers and tourists to promote the beauty of Italian vineyards and beyond.
Italy, with a wine production of between 44 and 48 million hectolitres, is not only one of the most productive wine regions in the world. It is also one of the most varied in terms of the morphology and characteristics of its vineyard landscape. Just think of the Prosecco hills of Conegliano and Valdobbiadene or the wine-growing landscapes of Piedmont, declared Unesco World Heritage Sites, or the art of dry-stone construction typical of Valtellina vineyards, or the bush-trained vine cultivation technique used on the island of Pantelleria, all part of our intangible cultural heritage.
Each individual area boasts different soils and climates, producing wines capable of telling the story of the place they come from. "Wine is liquid earth: when you drink it, you taste the landscape", to use the words of Luigi Moio, professor of oenology at the Federico II University of Naples. It is on this indissoluble bond between wine and territory that wine tourism is based: an increasingly widespread practice that, in Italy alone, is worth around 2.9 billion euros.
Precisely because the offering in Italy and around the world is so vast, wine tourists, like all travellers, need a guide to navigate the boundless sea of existing possibilities. This is why Winedering was born: the first online platform entirely dedicated to winery visits and food and wine tours, based in Le Marche with an international reach.
From personalised tastings to winery weekends, through to organised trips to discover the world's most beautiful wine regions, as well as tasting experiences at wine bars in the finest European cities: there are over five thousand experiences available to wine travelers, easy to book or to give as a gift. There are also services such as digital guides for virtually exploring some of the best destinations and discovering their peculiarities, wines and zero-kilometre products; each complete with useful tips on how to get around while favouring sustainable means of transport, including the bicycle.
Founded by Denis Seghetti and Stefano Tulli, Winedering has grown exponentially in recent years: in 2022 it took part in a startup acceleration programme in Silicon Valley, in 2023 it secured funding of 573,000 euros, and in 2024 it recorded growth of 105 per cent compared to the previous year.
By creating a page on the Winedering website — visited by two million users annually and available in five languages — tour operators and wineries have the opportunity to showcase their offering to wine lovers by adding dates, images and descriptions of available activities, and allowing travellers to manage bookings and payments online, in complete comfort. Thanks to email notifications, suppliers can stay constantly up to date on bookings and manage them from any device, with no need to install apps or software. There are already four thousand who have chosen to be listed on the platform and to take advantage of its benefits. As well as being a marketplace, Winedering is an international community of thousands of wine enthusiasts who come together to share stories, tips and opinions, and who have already gathered nearly nine thousand reviews.
