The mobility of the future must be for everyone. From elderly people to those with disabilities, right through to Paralympic athletes, regardless of physical ability. Going Beyond Zero, in Toyota's vision, doesn't just mean going beyond the concept of zero emissions; it also means affirming the company's leadership in the sector by pushing beyond the limitations on the movement of every individual. A new perspective that is the direct consequence of the transformation from car manufacturer to mobility company: a company specialising in mobility in all its forms, capable of responding to society's ever-evolving needs and of providing transport for all people regardless of their circumstances.

The innovations on show at the Tokyo Olympic Games

With the goal of giving everyone the greatest possible freedom of movement, Toyota has chosen to be the official mobility partner of the International Olympic Committee and the International Paralympic Committee. At the Tokyo Games, the Japanese manufacturer's innovation will be represented by more than 3,700 mobility products. These include the LQ concept car, capable of offering a personalised experience that adapts to each customer's different lifestyle and driving style, and e-Palette, a battery electric vehicle that is easily accessible thanks to its low floor, and whose interior can be customised in every respect thanks to a barrier-free layout of the space.

There are also three battery electric vehicles for pedestrian areas, designed to meet different mobility needs: one is driven standing up, another seated, and a third attaches to a wheelchair, turning it into a fully fledged vehicle. JPN Taxi, meanwhile, is a new taxi fleet designed with a low floor and sliding door to easily accommodate all types of passengers, including elderly people, children and wheelchair users.

All mobility solutions brought together under the KINTO brand

In January of last year, Toyota launched a new brand in Europe — KINTO — with the aim of providing all types of people-transport services in an inclusive, simple, reliable and sustainable way. The name derives from the Japanese word "Kintoun", or "Flying Cloud", a cloud that, on request, carries a famous cartoon character: in just this way, KINTO is available whenever a customer is looking for a simple, smart way to get around, always and everywhere. Since last April, moreover, Toyota Fleet Mobility, the group's company dedicated to mobility services, has become KINTO Italia. "We are truly proud," explained Mauro Caruccio, CEO of Toyota Financial Services Italia and Chairman and CEO of KINTO Italia, "to take on this new and important challenge in favour of spreading an ever more sustainable mobility. KINTO Italia will bring together all KINTO mobility services to further develop the potential of sustainable and accessible mobility for everyone through increasingly advanced and environmentally responsible mobility solutions."

In Italy the service offers five mobility solutions designed to cover all users' needs. KINTO One is the all-inclusive long-term rental service for electrified and connected vehicles. KINTO Share offers a wide range of car-sharing services aimed at companies and public and private customers: present in Venice since 2018, it is now also available in the provinces of Milan, Pavia, Varese, Novara, Bologna and Cesena with a station based model; vehicles can be booked through the dedicated app and are available at Toyota and Lexus dealerships. KINTO Join — already available in Italy following its success in England and Germany — is a corporate carpooling service through which employees can share their daily home-to-work journeys. KINTO Go is an app capable of covering, with a single account, the various aspects of a multimodal journey: it offers services in more than 5,000 cities, covers 70 per cent of the national territory and, since its introduction last April, has already reached more than 55,000 users. Not yet introduced on the Italian market and currently in a pilot phase, KINTO Flex finally aims to offer a subscription rental service in which the customer can make use of different models from the range and change vehicle whenever they wish, according to their needs.