On 16 October the third LifeGate Osservatorio Milano sostenibile was presented. We asked Daniele Manca, deputy editor of Corriere della Sera, whether the Milan model can be replicated elsewhere.
The data from the Osservatorio Milano sostenibile, presented at the Triennale on 16 October 2019, paint a picture of a city at the forefront of sustainability. A city in which people show greater awareness and preparedness than the national average, and do not hesitate to make small changes to their daily lives in order to demonstrate responsibility towards the environment and society.
But is Milan destined to remain an isolated centre of excellence, or can it become a model replicable in other contexts too? Daniele Manca, deputy editor of Corriere della Sera, has a very clear opinion on the matter: "Milan is a city that measures, accustomed to being very pragmatic." Proof of this can be found in its 200,000 university students, who are assessed on the basis of their results. "If other cities learn to value merit, we could have many Milans all across Italy."
On 16 October at the Triennale di Milano, the Osservatorio Milano sostenibile 2019 was presented, produced by LifeGate in collaboration with Eumetra MR. Developed in the wake of the national observatory on sustainable lifestyles, the survey takes a specific focus on the city of Milan, monitoring citizens' knowledge, attitudes and behaviour with regard to sustainability. Polling a representative sample of 800 people, it emerges that Milanese residents are on average better informed and more engaged than their fellow Italians. Overall, 75 per cent of citizens feel personally involved in sustainability.
Following the presentation of the data in the presence of mayor Beppe Sala, a range of guests took to the stage — diverse in background and expertise, but united by a concrete commitment to the environment and society: Lisa Casali, manager at Pool Ambiente; Luca Morari, vice president Southern Europe at Ricola and chief executive of Divita; Andrea Farinet, president of the Socialing Institute; Stefano Virgilio, communications manager at Opel Italia; Ambrogio Beccaria, ocean sailor; Filippo Gallizia, general manager of Geomagworld; Rossana Orlandi, gallerist; and finally the two artists Helidon Xhixha and Giacomo "Jack" Braglia, creators of the work "The twin bottles: message in a bottle", exhibited for the occasion at Triennale Milano.
The research is under the patronage of the European Commission, the Ministry of the Environment, Regione Lombardia, the Comune di Milano, Assolombarda and Confcommercio, and was made possible by the support of Aimo Room, Collistar, Geomagworld, Gruppo Helsinn, Just Eat, Opel, Ricola, Visitas and Lavazza. Share your thoughts on the Osservatorio data with us, using the hashtag #MiSoste19.
