Festival della Scienza 2019. The event dedicated to the popularisation of scientific culture returns to Genoa. Among the major themes of this edition: the future of mobility according to Ford. All the unmissable appointments.
Genoa, Piazzale Mandraccio, Porto Antico area. The 2019 edition of the Festival della Scienza 2019 continues until 4 November — a public event that, through a series of talks, workshops, performances and conferences, presents science in an innovative and engaging way, with interactive and cross-disciplinary events. In addition to the many meetings with major national and international guests scheduled through Sunday, this year the days dedicated to science have been enriched by the presence of Ford which, drawing on the festival's very nature as a popular and interactive event, has chosen the Festival della Scienza 2019 to share its vision on mobility.
Ford has chosen Genoa as the Italian stop on its Go Electric tour, a format that, following the Frankfurt Motor Show, will visit several locations across Europe to illustrate Ford's vision of the evolution of mobility in the near future. Ford announced earlier this year that every new vehicle will include an electrified option, spanning various levels, from mild-hybrid to full-hybrid, through to plug-in hybrid and fully electric solutions, for a total of 17 new models.
In Genoa, to communicate this vision, Ford has set up a large pavilion where, as well as getting a preview of some new electrified models (the new hybrid Puma and the Kuga plug-in hybrid), visitors can get a sense of the different technologies, usage options and charging solutions offered by the brand's electric and hybrid models. All of this reflects the Festival della Scienza's experiential approach — namely the opportunity to engage visitors through interactive experiences, immersive sessions and meetings with industry experts.
"Electrification is an essential process, with the aim of giving future generations a better world," explained Fabrizio Faltoni, president and chief executive of Ford Italia, "an extraordinary opportunity and, at the same time, a great responsibility." Among the many activities on offer, visitors to the Ford pavilion in Genoa can, until Monday the 4th, step inside the world's first electric vehicle simulator — the E-launch, developed by Ford to reproduce the acceleration of the brand's first electric SUV, expected next year.
Also within the Porto Antico area, until the 4th, visitors will be able to engage with scientists, economists, writers, researchers, entrepreneurs, journalists, musicians and communications experts, all on the theme of mobility in its various aspects.