It's called Green me — the new low-cost natural cosmetics line launched by Kiko as a limited edition. The Milanese brand is thus taking its first steps towards sustainability.
It is its first foray into the green space, but it is already shaping up to be a great success. The well-known cosmetics and make-up brand Kiko is entering the market for environmentally friendly beauty products with its first sustainable line, called Green me. The collection is a constant reference to nature, from the colours to the raw materials used both in the product formulations and in the packaging.
"Today consumers are increasingly mindful of leading a healthy lifestyle that respects nature in every sense of the word" – declared the CEO of the Milanese brand, Cristina Scocchia, in an interview with LifeGate. "This translates into ever more conscious purchasing choices, through the selection of products with a low environmental impact." For this reason, Kiko felt the need to embark on a new venture by launching a collection made with formulas based on natural ingredients capable of delivering the highest performance. "We waited for the right moment to be certain we could offer the ideal balance between highly performing formulas and a high percentage of natural ingredients. Nothing has been left to chance: even the packaging, for example, was developed in line with the collection's green principles."
From make-up to skincare cosmetics and from accessories to packaging, the entire line has been designed to be environmentally compatible. All the formulas proposed contain a high percentage (from 88 to 100 per cent) of natural ingredients such as jojoba oil, shea butter, goji berries, clay, aloe, mango butter or plant extracts. But the major innovation also lies in the packaging and cases made from FSC-certified paper and a special ecological paper produced using renewable energy, as well as derived from organic residues such as kiwi, coffee and citrus fruits.
Green me is completely cruelty free because it uses no materials of animal origin and carries out no clinical testing on animals. Kiko has always tested its formulas and products on a group of volunteers, refraining from any experimentation on animals.
But there is more: Kiko's ethical credentials also lie in the excellent value for money that distinguishes all its products, including this new natural line. This is confirmed once again by Cristina Scocchia, who states that Kiko is and will always be a democratic brand: "green products usually tend to be priced higher on average. With Kiko Green me we wanted to make the collection accessible to everyone. This was made possible thanks to the solid partnership with our supply chain and the breadth of our distribution network — over 1,000 stores around the world — an advantage that allows us to offer made in Italy, green products at a competitive price." In short, we are talking about an initiative that represents a great example of how natural products can also be affordable and high-performing, providing a valid alternative to traditional cosmetics containing parabens, petroleum derivatives and silicones that are harmful to our health, as well as to the environment.