The fabric made from orange by-products by Orange Fiber takes centre stage in a capsule collection signed by Ferragamo, launched on the occasion of Earth Day.
The material made from orange by-products patented by two women from Catania, Orange Fiber, officially enters the world of fashion through a highly prestigious collaboration. The historic Florentine brand founded by Salvatore Ferragamo is the first to make use of the innovative fabric derived from the by-products of the industrial processing of oranges, in a collection presented on 22 April to mark the 47th Earth Day, the day dedicated to the planet.
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Thanks to the eco-sustainable fabric with a silky feel and appearance, the collection unites the protection of the planet with design and the excellence of made-in-Italy fashion, with a strong reference to creativity and Mediterranean landscapes, the main sources of inspiration for the prints developed by Mario Trimarchi, an architect and designer who won the Compasso d'oro 2016, the international design award.
Light, shadow and wind combined with clouds and dreamed images of bougainvillea that embellish the shirts, dresses, scarves and trousers of the collection, paying tribute to Sicily — the native land of oranges and also of Orange Fiber's creators, Orange Fiber's Enrica Arena and Adriana Santanocito.
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Winner of the first edition of the Global Change Award, the competition launched by the H&M Foundation to invest in emerging technological innovations in the fashion sector, Orange Fiber is a natural and sustainable material obtained by recovering more than 700,000 tonnes of by-products produced each year by the orange-juicing industry.
In addition to the many accolades received over the years, the innovative fabric has also won over the national and international fashion world, first becoming part of Ftl Venture Inc., the international fund aimed at developing synergies between new technologies, sustainable innovations and fashion brands, and now taking centre stage in a collection created in collaboration with Salvatore Ferragamo, one of the most prestigious names in the Italian fashion landscape.
Orange Fiber's official entry into the world of fashion marks a very important milestone within a sector that, albeit gradually, is beginning to show greater openness to the use of innovative materials and less impactful practices, turning its gaze towards a more responsible future for fashion in relation to the planet.