The photos of the 2019 Lavazza calendar, created by American photographer Ami Vitale together with six artists, take us to six places around the world. It's Good to Earth, an attempt to spread optimism about the future of the planet.
"We need nature to survive. Nature does not need us." It is with these words that internationally acclaimed photographer Ami Vitale presented her work as the lead photographer of Good to Earth, the 2019 Lavazza calendar dedicated to the care and protection that we, as humanity, owe to the Planet. A project that took her to six countries around the world alongside six artists — the other protagonists behind the calendar — with the aim of telling positive, successful stories of conservation and safeguarding of the Planet that all too often go untold.
A story told through photography and art, translated into a perfect balance between majestic shots and unique artistic installations. "In Good to Earth, nature becomes art to inspire environmentally respectful behaviour. It is a contemporary art form, totally immersed in nature — an original mix between Ami Vitale's visual storytelling and the works of internationally renowned nature artists, who have engaged in a true process of co-creation with the environment," explains Francesca Lavazza, curator of the Lavazza calendar and member of the company's board of directors. Now in its 27th edition, this year's calendar selected projects from around the world with the help of Unep, the United Nations Environment Programme.
Good to Earth, the 2019 Lavazza calendar brings together art, photography and nature
Leafing through the twelve months, readers travel to Colombia, Morocco, Belgium, Switzerland, Kenya and Thailand to discover projects on sustainable agriculture, the creation of a greenbelt in the desert, the conversion of an urban area to bring bees back to the city, the protection of glaciers, the creation of mangrove forests and reforestation for wildlife conservation. Projects that, in turn, speak of the people and local communities who carry them forward with passion and dedication.
"I am thrilled by the way Good to Earth allows art to become part of the environment and to speak to us about the future of nature, which is ultimately the future of all of us," commented Ami Vitale. "In a world of more than 7 billion people, we need to start seeing ourselves as an integral part of the landscape: our destiny is bound to the fate of the natural world." Good to Earth brings together, therefore, images and stories that aim to inspire and captivate, to encourage our generation — and those that will follow — towards a positive change for the future of our planet.
The photos of the 2019 Lavazza calendar, starring photographer Ami Vitale and six artists
Culture & lifestyle — di Redazione
The photos of the 2019 Lavazza calendar, created by American photographer Ami Vitale together with six artists, take us to six places around the world. It's Good to Earth, an attempt to spread optimism about the future of the planet.