Photo © Steve McCurry
LifeGate also deals with cultural events' communications, where these are characterised by sustainable messages and subjects.
LifeGate, in collaboration with Civita, organised a cross-media communications campaign to promote an exhibition at Monza's Villa Reale of the American photographer Steve McCurry's work (30th October 2014 – 6th April 2015).
The landscapes and portraits shot by one of the world's most famous photojournalists have been promoted via radio, the web and social media. Especially on the latter platform, the campaign was characterised by a large number of shares.