Ricola is one of the world’s most modern and innovative manufacturers of herb drops. It has been exporting around 40 different herb specialties to over 50 countries for more than 80 years.
Since 2012, Ricola sponsors “Life in Blues”, LifeGate's legendary radio programme hosted by Fabio Treves. The encounter between Ricola and one of LifeGate’s cult programmes was inaugurated in occasion of the launching of a new flavour of herb drops in Italy: licorice. Thus, a connection between music of ancient origins and the roots of taste was established.
The partnership between Ricola and “Life in Blues” also covered special initiatives such as the Treves Blues Band’s 40th anniversary concert in 2014.