Beyoncé and her husband Jay Z are talking about their vegan diet again and launching a contest: free access to their concerts for 30 years for anyone who decides to take part in a sustainability contest.
Beyoncé has launched a contest through her Instagram profile, through which one lucky fan could win a truly remarkable prize: free entry to all the singer's and her husband Jay Z's concerts for the next thirty years. What do you need to do to win? Simply take part (ideally in an active way) in Greenprint project, the initiative promoted by the couple that encourages people to adopt a vegan diet to reduce their environmental impact.
As stated on the project's official website: "Our Greenprint is nothing other than the positive impact we can have on our Planet through consuming vegan meals (…) Each one of us has the potential to save the environment through our food choices."
The portal highlights the benefits that a diet free from meat and animal products can bring to forests, water consumption and the reduction of carbon emissions, and urges visitors to choose their own "Greenprint."
It is not necessary, in fact, to adopt a completely vegan diet to help the Planet: you can start with small, conscious choices suggested by the website (not eating meat at breakfast or at work, joining Meatless Monday – the meat-free Monday – or adopting a vegan diet only on weekdays). The important thing is, precisely, to choose to act.
To enter the competition, you need to submit your first name, last name and email address on the website, and on 22 May a winner will be selected at random to receive the free pass for the concerts.
The project is linked to the book The greenprint recently published by Marco Borges – nutrition and wellness expert as well as nutritionist and personal trainer to Beyoncé and Jay Z – for which the artistic couple also wrote the introduction.
The singer and Marco Borges had in fact already collaborated in 2015 on the launch of the start-up 22 days nutrition, a home delivery service for vegetarian menus inspired by the 22-day diet devised by the nutritionist.
At the time, Borges had stated: "We all know the value and importance of eating plant-based foods, but we often find ourselves trapped in a series of bad habits that compromise optimal wellbeing. The delivery programme helps to reset one's habits with healthy and delicious plant-based foods."